The Elevated Brand Fashion People Buy Their Autumn Basics From

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@alexisforeman

Launched in 2015, Raey is the in-house brand of luxury e-commerce platform Matches Fashion. Specialising in unassumingly chic, seasonless pieces, the brand may have been around for the last seven years, but it's the last 24 months that have seen it garner cult status, with fashion editors racing to snap up Raey's covetable coats and premium knitwear. The brand reported a staggering 500% growth in sales this season, proving its soaring popularity. 

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@hannahlewisstylist

Raey's success points to the stripped-back approach shoppers are starting to take to their wardrobes, prioritising hard-working, well-made basics over transient trends. While you won't see any flashy logos or branded prints in its collections, once you recognise Raey's relaxed, minimalist aesthetic, you'll start to see it everywhere you go. The brand's wool coats have been a particular winner in 2023, with fashion editors, celebrities and influencers alike embracing its enveloping appeal.

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@louisahatt

This season, we have our eye on the brand's denim, which has really embraced the Noughties trend with slouchy, wide-leg fits that would look achingly cool with a simple white tee and chunky boots. We also have a soft spot for the '90s vibes of the twill maxi skirt, which will be perfect for spring with a light ribbed knit and loafers. Something tells us this brand is only going to get bigger, so time to get name-dropping. Scroll down to see how the fashion crowd has been wearing Raey's elevated basics, plus shop our new-season edit. 

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@monikh

Monikh's shearling Raey coat is exactly what we want to wear on chilly weekends.

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@smythsisters

Marianne Smyth proves that a simple navy knit and white jeans can be a super-chic pairing.

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@lindseyholland_

We love how Lindsay has styled her Raey bomber with leggings and sporty sneakers.

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@angelascanlon

Raey's coats have been popular with celebs, too.

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@lorrainepascale

You can't go wrong with a black, full-length coat, as seen here on Lorraine Pascale.

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@anoukyve

Proof that sticking to neutrals is never a bad idea.

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@brittanybathgate

Queen of minimalist style, Brittany Bathgate, is a big fan of Raey's basics.