11 Under-the-Radar High-Street Brands That Are Just as Good as Zara
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@emilyjdawes
I can always justify a versatile jumpsuit.
Nobody's Child is known for its dresses, but the brand do such good tailored basics too.
This would work for weekends, work and even weddings.
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@sarahlouiseblytheAligne is a sustainably minded fashion brand that makes its designs out of quality fabrics with low environmental impact. The brand's aesthetic is clean-lined and packed full of versatile staples such as shirt dresses, jeans and blazers.
This easy dress has been a best-selling style for the brand for a number of seasons now—and we can see why.
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@amaka.hamelijnckFor on-trend, small-scale design that won't cost you an arm and a leg, head over to NA-KD. This lesser-known fashion brand delivers a chic edit of wardrobe staples that you'll wear for many seasons to come. Minimalists, this one's for you.
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Never Fully DressedActing as an antidote to the prevailing minimalist aesthetic, Never Fully Dressed is all about the print. The brand's feel-good pieces focus primarily on floral motifs, bold colours and flowy dresses—perfect for dressing up or down and layering up throughout the year. This season, it also has some great vegan leather pieces and outerwear, too.
Never Fully Dressed also offer inclusive size ranges up to a size 248.
I just know this will look great with black or blue jeans and trainers.
The brand specialises in printed pieces, but they also have elegant LBDs like this.
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@pennygoldstoneAlbaray was born during the pandemic in 2020, and founded by three women with over 25 years experience in the fashion industry. It's a sustainable womenswear brand created with a desire to move forward with a more thoughtful, environmentally conscious approach, and the collections full of versatile styles designed for every day life (and to last way beyond the cycle of a season) certainly reflect that.
I can imagine this everyday cardi becoming my most worn wardrobe item.
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@femmeblkFounded by two sisters in a bid to make luxury clothing affordable. They're known for sophisticated dresses and luxe knits—it's definitely a brand to know if you're in need of an outfit for a special occasion.
Such a chic option for date night when paired with a blazer and simple heels.
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@livpurvisIf you're hunting for directional wardrobe heroes, look no further than Damson Madder, the brand that aims to use eco-friendlier materials, including 100% recycled polyester, natural dyes and cotton from organic farms. I'll be wearing the brand's cotton maxi with chunky boots all season long.
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@slipintostyle
I'm obsessed with this dress. Obsessed. Add a blazer and boots to make it work for the colder weather.
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@sarahtankelellisThe brainchild of perennially chic influencers Philippa Ross and Sarah Tankel-Ellis, this young brand is already selling out its exclusive drops of those perfect wardrobe staples you've been searching for forever. From the perfect black trousers, to the striped breton top of dreams, your capsule wardrobe will thank you for shopping here.
The printed knit is a House of Sunny signature.
They know how to do a fabulous dress.
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