Hailey Bieber Swears By This £14 Moisturiser

I've been lucky enough to take a look inside the kit of many a makeup artist, and without fail, there's one product that's always a constant in their stash. In fact, I was reminded of this when Hailey Bieber shared her love for it during a recent TikTok video.The product in question? Weleda Skin Food. And it's only £13.50.

In Hailey Bieber's video, she shares how she preps her skin for makeup. She highlights how she loves to use Weleda Skin Food to give her makeup extra radiance. "They way I really get that it is by layering the right products underneath my makeup," she says. "I like to get like a richer, heavier cream and just put that in some spots where I feel like I get more dry, and where I want a little more sheen and highlight under the makeup." She goes on to say how many makeup artists she works with use the Weleda Skin Food for makeup prep. "I know it's a little heavy for some people," she says, "but I feel like it does the trick that I'm wanting," while placing it onto her cheekbones, forehead and a dab onto her chin.

Created in 1926 (yes, it's over 90 years old), it's a rich, all-natural lotion that boasts a multitude of uses. And it's gone on to become something of an insider secret within the beauty industry, with makeup artists, celebrities and editors all swearing by the stuff. Keep scrolling to find out exactly how it's managed to achieve cult status and who else is obsessed with it.

Sustainable and natural beauty brands might be coming into prominence now, but Weleda was way ahead of its time, pioneering natural ingredients and green formulations since they launched Skin Food back in 1926.

Although it was formulated with dry and rough skins in mind, the nourishing balm-lotion boasts a multitude of uses that all skin types can benefit from. It's incredibly soothing, and hydrates parched patches and flaky skin with ease—a great option for dry areas like your elbows and knees.

At first, the texture might seem incredibly rich, but it's also amazing at prepping all skin types for makeup—including oilier skin. By patting it onto your face, your skin will look instantly brighter and healthier, and it's amazing for pairing with skincare tools for facial massage.

Although at first, Weleda Skin Food was something of an industry beauty secret, a representative for the brand told me that basically every celebrity now swears by it too. From television presenters like Fearne Cotton and Claudia Winkleman to models like Alexa Chung and Erin O'Connor to A-listers like Priyanka Chopra and Winona Ryder, celebs are officially obsessed with Skin Food.

Just recently, an iconic green tube was spotted on Rosie Huntington-Whiteley's Instagram Stories. Plus, Victoria Beckham has discussed how much she loves the stuff in an interview with Into the Gloss. "My body secret is Weleda Skin Food," Beckham said. "What I love about it is that it’s not particularly expensive and you can find it anywhere. … By the time I leave the house, I feel as if it's really sunk in."

Erin O'Connor agrees: “My absolute must is Weleda Skin Food, which I apply all over my body," she said. "It smells so fresh and uplifting too and I never leave the house without it."

So, what is actually in this cult formula that has everyone going crazy for it? Well, it's all-natural and includes extracts of organic chamomile, calendula and wild pansy to soothe and calm all skin types, plus rosemary to revitalise and boost luminosity. Natural plant oils and waxes give the cream its iconic balmy texture and a rich feeling that melts into your skin. As well as all of that good stuff, it's also brimming with sweet orange and lavender essential oils to give the cream its fresh, calming fragrance.

Keep scrolling to shop the Weleda Skin Food collection.

Next up, Hailey Bieber's Makeup Artist Just Schooled Me on How to Get Fresh, Glowing Skin