Zara's Black Friday Sale Is Over, But I’ve Found a Secret Stash of Big Discounts

by Hannah Almassi

Zara's Black Friday sale has been and gone! But I've found a secret stash of sale deals on site, meaning you can still grab yourself a Zara bargain. I'm talking up to 55% off! But first, let me tell you a little story...

A few years ago, Zara, quite unexpectedly, entered into the realm of the big Black Friday sale for the first time after staunchly avoiding it. Unlike many retailers that continue to do Black Friday for a fortnight, Zara's sale was quite abruptly called Friday 23, and it offered 20% off selected items. It set a precedent that we had, up until that point, thought was impossible. This is a retailer that reluctantly goes into sale even at the most traditional times of the year, so it was weird and exciting that it took part in the Black Friday and Cyber Monday parade.

Since then, Black Friday and Cyber Monday have become a far greater presence in the world of discounting and peak retail moments. And yes, although the occasion normally marks the moment your inbox is flooded with offers of half-price paddle boards, clothes steamers or air fryers, it is quite a good time to consider investment purchases of the wardrobe variety.

Zara's Black Friday sale has officially ended on the app, on-site, and in store. The high-street giant hasn't opted into Cyber Monday this year, but there are still plenty of other deals still on-site, First, let's have a little recap on how things have gone so far this year, and then scroll on to shop the hidden Zara sale deals I've found on-site.

We consider sale purchases to be just as much of an investment as full-price purchases, and we never recommend shopping frivolously and without thought just because something is cheaper than it was previously. Firstly, our editors always look for items they considered buying when they were full-price, this taking the allure of the deal out of the mix.

Sales such as Black Friday present a great opportunity, however, to buy more expensive pieces at a discount. Zara has become increasingly premium over the years, and despite there still being a more affordable offering in stores and online, it is the most considered and elevated pieces that the team at Who What Wear are usually most interested in. We're talking about the real-leather jackets, the more expensive handbags, the best wool coats, leather trousers and accessories, and perfect-fit tailoring. When it comes to sensible sale shopping, it's all about pinpointing classic, long-lasting items over trend-driven throwaway pieces. A neutral coat, great pair of jeans or oversized shirt, for example, could always be considered a wise purchase if the fabrics are good and the cut suits you.

Think about what you already own in your wardrobe; will this Black Friday purchase work with what you already wear? Will it fill a gap you had already identified? Is it the sort of thing you can see yourself wearing again and again? These are all avenues to consider before you add to basket.

Now, we know Zara's Black Friday sale is over for 2023, but I've found a secret stash of special deals on site. Shop them below.