23 Toteme Pieces That Will Never Lose Their Appeal

Jessica wears Toteme striped jumper

Photo:

@_jessicaskye

Jessica Skye wears Toteme's stripe jumper. 

There isn’t a fashion person we know who didn't purchase or want a piece of Toteme’s magic in their wardrobe this year. It was hard to avoid seeing the Stockholm-based brand all over our feeds—everyone from our favourite influencers to Rosie Huntington-Whiteley (a long-time fan) and Katie Holmes has been seen sporting the brand of late. Undoubtedly the label of 2023, it’s easy to see why. Our approach to dressing definitely shifted towards classic basics and seasonal staples more than ever before. It has, of course, been slowly happening for a while, but now more than ever, people are making considered purchases with sustainability and longevity in mind. And that’s exactly what Toteme does best. 

Founded by fashion blogger Elin Kling in 2014, the brand creates classic staples that have a clear, identifiable edge, from denim and wear-forever outerwear to boots and even leggings. The Toteme colour palette is neutral, with camels, chocolate, black, cream and greys, but the real focus is on the silhouettes. Perhaps the key to its popularity, all of the pieces play gently with proportion so they’re wearable but instantly have that expensive-looking edge. Take the camel Robe coat​​ (an icon in the making)—it has an exaggerated lapel, wide waist tie, and a fall to the ankle, making it striking yet simple. 

Rosie Huntington-Whiteley wears Toteme Blazer

Photo:

@rosiehw

Rosie Huntington-Whiteley regularly wears separates from the brand. 

Of course, we can’t talk about Toteme now without discussing that striped jumper or black ankle boots, both of which have been seen on so many influencers and editors alike, and are just another example of how the brand can take a simple classic and make it more covetable than anyone else. It may be everywhere right now, but the appeal is that it’s such a timeless piece it can be worn forever. Ditto with the scarf coat that’s taken this season by storm. It’s an investment for a lifetime, and same goes for the elevated T-Lock bag

So while Toteme has been emerging as a big style player over the past few seasons, it’s popularity shows no signs of slowing down in 2023. If anything, the more new-in greatness we see, the more we want it. Keep scrolling if you need proof.

Fashion People Wearing Toteme

Emma Rose Thatcher wears Toteme co-ord

Photo:

@emmarosestyle

The brand is known for its slinky separates. 

Hannah wears Toteme Robe coat

Photo:

@cocobeautea

The perfect camel coat does exist. 

India wears Toteme shearling coat

Photo:

@theindiaedit

Toteme's shearling jacket has been a hit for two years running. 

@anoukyve carries Toteme's T-Lock bag

Photo:

@anoukyve

Toteme's T-Lock bag is becoming a status symbol in its own right. 

Toteme quilted coat

Photo:

@monikh

It would be remiss of us not to spotlight this incredible jacket. 

Toteme jeans

Photo:

@sasha.mei

Toteme's denim is fast becoming a fashion-person favourite. 

Shop the Best of Toteme

The bag every fashion person wants to own right now. 

This skirt comes in a chic camel hue, too. 

Prefer darker colours? Check out the navy version. 

Barrel-leg jeans are trending in a big way this season. 

Another Toteme bag we have our eye on.

The brand's black-and-white knit now comes in a cream and biscuit colourway. 

The neckline on this otherwise simple dress is breathtaking. 

You'll get so much wear out of these versatile heels. 

The brand does colour with consideration, this top being a prime example. 

An outfit we'd like to re-create in its entirety. 

Wear around your neck or knotted on the handle of your bag. 

Dress this up with metallic sandals and statement earrings. 

From work to weekend, these trousers will become your go-to. 

These trendy shoes will be everywhere this season. 

See what we mean about Toteme's denim? Impressive. 

The draped neckline is a Toteme signature.