"Tomato Girl" Is the TikTok Fashion Aesthetic I Can Finally Get Behind

by Maxine Eggenberger

Summer is in full swing, and with it comes a playful array of TikTok trends that are catching our attention (and subsequently captivating our wardrobes). Enter the tomato-girl trend, the current aesthetic taking the social media space by storm. If this is the first you’ve heard of the trend, I imagine it’s a little confusing; are we talking tomato prints or simply the use of juicy red in the latest collections? Well, it’s neither, but also both…

Defining the essence of a tomato girl is like capturing a fleeting summer breeze. Picture a carefree fashion type soaking up the charm of the Amalfi Coast, indulging in leisurely vintage shopping on lazy weekends and nurturing a tomato garden with an effortless grace, whilst wearing her latest, lace-trimmed la dolce vita finds. This idyllic vision was brought to life by TikTok content creator @bemusedbeanie, whose viral video is attributed with kickstarting the growing tomato-girl aesthetic which, yes, included a plateful of balsamic-drenched tomatoes. The tomato-girl TikTok trend invites us along for the ride (most likely in an open-top Figaro) and encourages us to embrace all things romantic and nostalgic, especially in relation to fashion, and I am here for it.

Corsetry details, food motifs, drapery and gathering and a sumptuous colour palette are all synonymous with tomato-girl style and will help you tap into your inner Donna Italiana. Below, I’ve curated an edit of pretty Tomato-girl fashion finds just for you, along with some inspiration on how to wear them. Grab your favourite red lipstick, because this trend is ripe for the picking.