Beauty Editors Love This Affordable Skincare Brand—22 of the Best Buys

Who should use it: people with oily skin who are prone to breakouts

If I could only pick one product to recommend from The Ordinary, it would be this. Niacinamide is something of a wonder ingredient when it comes to congested skin, as it manages to calm inflammation and reduce blemish-causing bacteria while improving your skin's moisture retention so it won't feel dried out. The addition of zinc helps to repair any skin damage and boost collagen for plumper, healthier-looking skin. I apply it to clean skin (before my moisturiser) on days when I have a major breakout and want to calm down blemishes fast.

Who should use it: people who have puffy under-eyes and hate traditional eye creams

I've raved enough about this caffeine-infused eye serum here, so I won't go on about it. To put it simply, it's a lightweight eye serum that genuinely refreshes and brightens the under-eye area when you're looking tired. I apply it every morning after my other serums and before my moisturiser.

Who should use it: people who want to minimise fine lines and plump tired skin

This is one of the first products from The Ordinary that I remember the beauty community going wild about. Unlike the brand's other formulas, it contains a mix of ingredients—hence its name—all chosen to nourish skin and restore radiance. The Ordinary recently renamed this serum (it was formerly called 'Buffet' — a nod to its impressive selection of peptides). One of which is Matrixyl 3000, which might sound like something out of a sci-fi film, but effectively, it's a complex that stimulates collagen production to plump up skin and reduce the depth of fine lines. For me, though, it's a great basic serum that manages to be both hydrating and firming. I love using this as a morning serum, as it sits really well beneath makeup.

Who should use it: people of all skin types who want all-day hydration

If you haven't heard of squalane, it's an incredible hydrator that's actually found naturally within our skin. This one uses a plant-based version to improve the skin's suppleness by boosting its moisture levels. It has a similar effect to hyaluronic acid but actually does a better job of locking in the moisture in the long term. I'll apply this over my other serums as the final hydration step. Plus, you can use it on your hair to add shine and moisture.

Who should use it: people with combination-to-oily skin who are prone to breakouts

My skin loves salicylic acid—so much so that I use it on a daily basis in some form or another. My application method of choice is a toner, but this clarifying mask is incredible for the low price point. It offers up gentle exfoliation to unclog pores and clear away congestion as well as purifying charcoal to keep excess oil at bay.

Who should use it: retinol newbies

If you've never tried retinol before or if your skin tends to be irritated by it (like mine does), then this low-concentration formula just might be up your street. While stronger doses tend to cause me to break out in a red rash, this 0.2% formula offers all of the benefits of tackling blemishes, reducing dark spots and softening skin without the irritation. I apply a small amount to my skin at night a couple of times a week and follow with a nourishing moisturiser.

Who should use it: people with dry, dehydrated skin who need a moisture boost

Straight up, this is a great dupe if you're a fan of the Drunk Elephant Marula Oil but can't justify the price tag right now. It's rich in fatty acids and antioxidants and does an amazing job of creating that radiant, dewy skin look we all want. For me, this is too rich to use daily, but I'll smooth a couple of drops onto my skin once or twice a week at night as the final step in my routine, and I'll apply it to the ends of my hair after washing.

Who should use it: those with ageing skin or who want to even out skin tone

Making the most of the truly brightening properties of vitamin C, The Ordinary has added it in its purest form—L-ascorbic acid—to this lightweight lotion. Combined with hyaluronic acid, it hydrates for plumper skin, improves uneven skin tone, fights dark spots and creates a more luminous complexion. I apply this at night and always wake up to brighter skin. You might feel a slight tingling as your skin gets used to it, but don't worry—this is quite normal with vitamin C products.

Who should use it: people with very dry skin

I've already spoken about the fact that everyone I know with great skin uses argan oil, but it's particularly beneficial if you suffer with chronically dry or flaky skin. This one from The Ordinary is 100% organic and cold-pressed and can be applied directly to your skin and hair to restore strength and add lustre.

Who should use it: people who want to minimise visible pores or reduce redness left behind by spots

As I mentioned previously, niacinamide is a wonder ingredient for every skin type, but it's particularly brilliant if you're prone to blemishes like I am. This powder formula can be mixed with your serums and moisturisers to even skin tone, reduce redness and smooth over large pores. Plus, it strengthens your skin barrier and brightens along the way.

Who should use it: people who have congested skin

This is possibly one of The Ordinary's most famous products. We've already talked about the success of this peeling solution on TikTok. I didn't use this exfoliating treatment for a long time because I was a little scared. First up, I wouldn't recommend that anybody new to acids or with sensitive skin uses this. But if you've dabbled in acids before with good results, then give it a go. At just £6, this treatment offers up the same kind of results as an actual facial. You apply it to clean, dry skin and leave it on for 10 minutes before rinsing off with lukewarm water to reveal brighter, clearer-looking skin. The AHAs exfoliate the top layer of the skin for improved radiance, while the BHAs work beneath to clear pores and diminish congestion. I'll use this about once a week when my skin is looking dull and tired. I'm always amazed at how much better my skin looks afterwards. I'd recommend using this in the evenings and using an SPF the next day to keep your skin protected.

Who should use it: people who have irritated skin and want to even out their skin tone

During one particularly desperate period with my skin, I paid a horrific amount of money to see a private dermatologist, and I left with an even costlier prescription for a multitude of topical ointments. I discovered this affordable azelaic acid when looking for an alternative to the expensive one prescribed. A natural antioxidant, azelaic acid is an ultra-gentle ingredient that protects the skin, brightens tone, improves texture and minimises blemishes.

After a few weeks of using it, I noticed that old acne scarring was reduced, and my skin looked all-around clearer and healthier. I apply it every morning after my serums. Sometimes, I'll use this as my moisturiser step, and on days when I'm feeling dry, I'll follow with a heavier lotion. I always use an SPF when using this product, as it can leave your skin more sensitive to the sun.

Who should use it: all skin types that are looking for gentle exfoliation

My skin loves lactic acid, and while this formulation is available in a stronger 10% Lactic Acid option, this 5% version does the job perfectly. It gently removes dead skin cells to reveal brighter, softer skin and stimulates cell regeneration to improve pigmentation and scarring. The addition of hyaluronic acid improves plumpness and bounce so your skin looks instantly more radiant. I use this every other evening after cleansing.

Who should use it: Basically everyone can benefit from the addition of hyaluronic acid in their skincare routine.

A huge hit amongst beauty editors, this affordable hyaluronic acid proves that you don't have to spend a lot for a hydration boost. This oil-free one includes vitamin B5 to enhance performance and sinks quickly into skin to plump fine lines, deeply hydrate and smooth the surface of your complexion.

Who should use it: those with dull skin who need exfoliation

The star of the show here is glycolic acid, an alpha-hydroxy acid that does an amazing job of exfoliating the skin. Although there's always some risk of irritation when using acids, this solution also contains Tasmanian pepper berry, ginseng and aloe vera to soothe skin at the same time. I apply this two or three times a week in the evening. I pour a small amount onto a cotton pad and sweep it over my skin, making sure to avoid the delicate eye area.

Who should use it: people who are losing the density, volume and thickness of their hair

This is a less-than-sexy thing to admit, but when I stopped taking the contraceptive pill last year, I had about three months of my hair shedding insane amounts. I was so worried I'd end up going completely bald that I was looking for solutions everywhere. The Ordinary wasn't my first port of call—this is the only hair product in the brand's range—but it worked. When applied directly to your head, it penetrates your scalp to stimulate the hair follicles and encourage growth and healthy strands. Maybe it was my hormones falling back into balance, or maybe it was this, but either way, after about four weeks of use, my hair looked fuller and healthier. When my hair was really shedding, I applied this to my scalp daily at night. There's no need to rinse it out. Now, I use it once a week as a topical treatment.

Who should use it: anyone looking for fuller lashes and brows

One of the The Ordinary's newer products is this lash and brow serum, which has impressive reviews. At just under £13, it's considerably more affordable than most lash and brow serums on the market. The petite formula helps to supercharge eyelashes and brow hairs to reach their full potential, and results can be seen after just four weeks when applied twice a day. 

Who should use it: all skin types who are looking for a great, no-fuss cleanser and makeup remover

This stuff comes highly recommended by skincare queen Caroline Hirons, and I'm impressed considering its low price point. It feels like a balm when you first squeeze it out of the tube, but once you rub your hands together, it melts into a nourishing oil that makes light work of removing stubborn makeup, dirt and grime from the day. It doesn't have a particularly notable scent (so it won't feel as luxurious as some of the more costly balm cleansers), but it leaves your skin clean, clear and soft without stripping away any of your natural oils. I'll use this as my evening cleanse, massaging it into dry skin and then rinsing my face clean with a damp cloth.

Who should use it: anyone looking to protect their skin against the signs of ageing

I'll admit, vitamin C certainly isn't for everybody, especially if you consider your skin to be sensitive or easily irritated. This handy serum delivers impressive antioxidant protection (which helps the skin fend off damage caused by environmental aggressors such as UV rays and pollution) without the irritation of a traditional vitamin C product. Plus, it leaves skin looking plump and glowing right away. 

Who should use it: anyone with dry skin 

This uber-rich cream is one of my favourite options from The Ordinary as it immediately leaves the skin with a fresher, plumped-up beam. Think your best night cream but jazzed up with deeply hydrating emollients and humectants that supply a healthy dose of moisture to keep your skin both strong and radiant. 

Who should use it: anyone with acne-prone skin

We all know and love Aloe for its cooling and soothing properties and coupled with NAG - a biotechnology-derived ingredient that has been shown to effectively target the appearance of uneven skin tone - this serum is perfect for anyone looking to improve the appearance of post-acne marks.

And because this handy serum is also packed with peptides it's gentle enough even out the texture in a way that won't upset your skin barrier. 

Who should use it: all skin types, anyone looking for a great, no-fuss cleanser.

This foaming cleanser's gel formula is designed with your delicate moisture barrier in mind. A gel-like cleanser, it helps lift dirt and debris from your skin's surface without irritation.