The Ordinary and its umbrella company, Deciem, prides itself on its science-led formulations that have gone through rigorous testing. This serum is incredibly clever, including low-, medium- and high-molecular-weight hyaluronic acid, as well as an HA crosspolymer. The size of the molecules determine how deep the acid can penetrate the skin, so the inclusion of varying sizes ensures skin’s hydration at every level. Clever.