It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.

I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.

Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a crisp winter, and this week's edit includes plenty of wardrobe gems, like the H&M blazer that looks designer, and the M&S slingbacks that are a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.

SHOP NEW-IN:

I'm convinced that blazers have been chic since they were first invented, but now there's even more styled to choose from, this understated number is one of the best on the market. Just look at that belt detail...

Stop what you're doing immediately, these Marks and Spencer designer dupes deserve your full attention.

Forget what you know about the casual bomber, this elegant cream jacket looks impeccably polished.

One of 2023's biggest It bags is back and now in a luxe suede fabrication. Decisions, decisions...

I saw Emma Roberts in this fluffy collared knit, and now I need this fluffy collared knit. The easy way to dress up denim this season. 

You just can't beat an easy, pull-on knit dress, and Ganni's is elegance personified (especially in this shade shade of sophisticated slate grey.

If these aren't enough to tempt you away from the same old pair of blue jeans, nothing else will be. Consider these the secret to making all of your winter outfits look better. 

Banish the Monday blues by scrolling though the beautiful pieces in COS' new-in section. Expect refined design and elegant touches, like this elevated take on the bohemian maxi skirt. 

Designer sunnies that'll up the cool factor of any look? Sign me up. 

SHOP MORE OF THIS MONTH'S BEST BUYS

If you're looking for something you can wear all year round, this wool waistcoat will go with everything from straight-leg jeans to a mini skirt and boots. Bravo, COS.

I've been waiting for what feels like a year for the news, and its finally happened. H&M have dropped a new tailored, wide-leg trouser and they look just as good as the OG pair that team Who What Wear fell in love with. Be prepared to act fast though, they're likely sell out as quickly as their predecessor. 

While everyone discusses the virtues of The Row's Margeaux tote, I'm backing Ferragamo's Hug bag. The minimalist hardware and sleek finish have a little more polish than it's bulkier competitor, and it comes in so many different colours you'll be spoilt for choice. 

I'm almost embarrassed to admit just how many shearling jackets I've mentally added to my wish list, but now I've found this cream number from Zara, I'm fully prepared for a cosy January. 

The weather has shifted and Agolde's latest drop of winter-ready black denim is exceptional this season.These low slung, wide-leg jeans might just be my favourite new fit.

Silver jewellery is having a moment, and no-one will believe that these are from a high-street store (so let's just keep that between us). 

The fashion crowd aren't ready to give up on boucle jackets just yet, and I love this knitted take on the trend from Marks and Spencer. 

Still not bored of mini dresses? Me neither, just add a tall boot, pair of tights and an oversized blazer and you've got an easy day-to-night outfit that's sure to score points. 

You can always expect designer-looking pieces at affordable prices from Charles & Keith, but it doesn't get better than these ultra-chic mid-heel mules that you can dress up and down depending on your mood. 

Dress trends may come and go, but we can all agree that a classically cut maxi always looks expensive, and Aje's draped dress will look just as beautiful at a winter wedding as it will in the summer with sandals. 

The styling shortcut, the trending shade of grey— there's nothing not to love about double layered cardigan from Zara. Expect to see this all over your Instagram feed soon. 

Off-the-shoulder tops are about to be huge in the new year, so get ahead of the crowd in Reformations cute polka dot number. It looks just as good with a mini skirt and knee-high boots for evening as it does with a pair of jeans in the day. 

I get excited every time I come across an understated, elegant leather coat, and 8 By Yoox's boxy, tailored jacket is currently top of my wish list.

Should you be wondering what to wear this winter, camel coats never go out of style. Whether you pair this coat with a silky cami, bandeau top or fluffy knit, it's hourglass silhouette is the easy way to be polished in an instant.

There's no doubt about it, a knit jacket should be considered a wardrobe staple, and I'd wear this with everything from leather trousers to pencil skirts and pointy shoes.

I'm officially ready to give up my everyday joggers for something a little more stylish—enter & Other Stories oversize knit dress. Wear for lounging on weekends or a day in the office. 

And speaking of which, dressy flats are a wise investment buy, and pair like this pointy pair will never date. BRB, just Googling '80s outfit inspo...

Another week and another outstanding leather tote, and I love the pared-back look of this MCM shopper. Add an oversized white shirt and wide-leg trouser and voila, your next desk-to-dinner outfit is sorted. 

It's official—COS' knit co-ords are the best thing to happen to our winter wardrobes since the scarf coat, and this luxe cardigan and skirt were the latest pieces in the new-in section to capture my attention for their elegant, instant-outfit prowess. However, if recent co-ord sales are anything to go by, expect both pieces to sell out in record time. 

Just look at that soft, fluffy mohair. If cold winter weather gives me an excuse to layer up like this, bring on the frost.

Sleek, chic and polished, Massimo Dutti's sparkling Mary Jane flats are a lesson in elevating the everyday. More party flats, please! 

Yes, you read that correctly—this cosy knit dress really is from the high street (not that anyone would know).

Rixo have nailed party styling with a retro spin, and this midi dress is conclusive proof. (It also helps that waistcoats are still one of the biggest trends this season).

Just when you think your wardrobe is finally complete, you come across a cosy pair of ultra-fluffy socks and suddenly you're ready to cancel your plans and stay in by the fire. 

Every Christmas I love to unwrap a new pair of pjs, and Eberjey tops the list for the kind of soft (and chic) styles you'll want to wear for the rest of the day too. 

I can't get enough of top handle bags right now, and I can't stop thinking about the myriad of outfits that would benefit from this cute mini. (Did I mention that it doubles up as a crossbody?)

I haven't stopped thinking about this chunky, cashmere knit since I first saw it. Luxe dressing at its finest. 

We've all got a functional waterproof in the back of our wardrobes, but Kitri's glossy vinyl coats prove that you can stay dry and look polished too.

Team Who What Wear are gold earring obsessed and fellow jewellery lovers will adore YSSO's chainlink earrings (it just so happens to help that Hailey Bieber, Ashley Graham and Nicola Coughlan are fans of the brand too).

I don't know about you, but after searching high and low for the perfect heeled ankle boot, I think I've found it in Toteme's mid-heeled pull on, now in a new camel colourway.

I can't help it, I'm shearling coat obsessed—and Jovonna's Ostra coat tops my wish list. Wear with everything from office-ready tailoring to your casual weekend fit. 

Wake up! Zara's new season partywear has landed, and this slinky slip dress is a classic reinvented with a very stylish update. 

Ever since we spotted this bag on the arms of Jennifer Lawrence, Kendall Jenner and the Olsen twins themselves, it's been a hot topic of conversation in our editors group chat.

Call off the search–I've found the perfect dressy blazer for everyday and formal wear. A belted cream blazer like this should be considered a true wardrobe staple. 

Another week, another M&S bag, but this time they've got "quiet luxury" down to a T. Well done Marks and Spencer, now I have to decide between the chic burgundy or classic black. Decisions, decisions...