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Jan 12, 2024

Fashion People All Still Turn to This One High Street Coat to Keep Warm

by Emily Dawes

Last winter saw a surge in sales of puffer coats, and we won't be surprised if we see the same again this year. Now that the cold weather has arrived and our days are sandwiched between chilly mornings and dark nights, a good coat never goes amiss—especially a cosy padded one. Puffers are not only a key trend that's been returning for years, but also a functional style you'll always be able to return to.

In recent years I've been on my own hunt to find the perfect puffer coat, searching everywhere from Prada to Primark. And after months of trawling, I've finally settled on ARKET's long down coat, a style that already has with a history of being extra popular. Back in February 2020, the shopping search engine Lyst revealed that amongst the biggest-selling trophy pieces of the season (many of which were expensive and designer), ARKET's perfect puffer made it into the top 10. With its simple cut, elegant and neutral colourways, handy hood, slits with popper fastenings on each side to adjust for more movement and roomy pockets, it ticks all of the boxes for what one needs from a practical coat—and at £249 (plus the current discount), the cost per wear over a series of cold winters speaks for itself.

Since 2020, ARKET's puffer has become somewhat of an icon amongst fashion people, and countless editors and influencers (and just about everyone on the streets of London) have tried, with only some managing, to get their hands on the cosy style before it whizzes out of stock yet again. Luckily, though, it's just been restocked again for winter 2023 (a true sign of a classic), and this time there's numerous iterations in different colours (I've fallen for the new chocolate brown, personally), lengths and even a version with a nipped in waist. Honestly, I just couldn't face another winter without it.

What's more, I was so impressed to discover that this trending ARKET puffer is made using sustainable materials. The coat is manufactured using Re:Down—100% recycled down and feathers and with a shell of recycled nylon and recycled-polyester yarn made from used plastic bottles. And did we mention it's very warm?

Keep scrolling to shop the popular puffer and more down coats from ARKET.