4 Scandi Influencers Share the Autumn Buys They're Most Excited About
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@marenschiaIt's not often you'll spot Norwegian influencer Maren Schia in an entirely monochrome look; most of her outfits are a considered mix of neutral classics and cheerful colour-pop pieces. Denim is a cornerstone of her wardrobe, but for the season ahead, she's turning her attention to slightly jazzier items—including some very eye-catching accessories.
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@marenschia
"I will always be Isabel Marant's biggest fan, and my collection of her designs has grown significantly over the years. This jacket is so unique and will go really well with jeans and a T-shirt for a more relaxed vibe."
"I just purchased these pants from Zara and they really give me Isabel-Marant vibes. They are made from a linen blend so will be perfect in the transition from summer to autumn. I'm planning to style them with some ballerinas and a cool jacket."
"These earrings from Pearl Octopuss.y, created by the talented Norwegian designer Cathrine Børter, have been at the top of my wish list for a long time. They are so unique and can really make normal outfits pop."
"I love all of the Yuzefi bags, but especially the Mochi style. This large one in an amazing blue colour will be ideal to carry everything I need this autumn, from a knitted sweater to headphones."
"I am obsessed with ballerinas at the moment and have been wearing my gold ones from ARKET nonstop. This upcoming season I want some in suede leather, and these ones from Lolo Ballerina are the perfect autumnal shade."
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@saraflaaenSara Flaaen Licius's style encapsulates the cool sartorial spirit we've come to associate with Scandinavia. Think relaxed tailoring teamed with quiet luxury accessories, elegant dresses layered over casual tees and '90s minimalism modernised with 2023 shoe trends. It's all very chic, but in an understated way. Below, Sara highlights the timeless staples she'll be adding to her autumn arsenal.
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@saraflaaen
"I live in wool and ARKET has the perfect alpaca knits. I already have a black alpaca crewneck from this brand that has lasted me for years and is so soft and expensive-looking. For the coming season, I want to update my closet with another one in brown or beige, plus a colourful shade, like pink or orange."
"I have yet to own a black trench coat. For ages, I couldn't seem to find the right one—long and wide-enough sleeves; some chic or edgy details so it doesn't feel too plain; a long slit in the back, and a material that is both thick and stiff enough so the coat can be worn oversized. But now, I've found it! I was able to work with the Alanis Trench on a shoot recently, and it ticked off all my boxes."
"Wide, long jeans are becoming true wardrobe staples for me, and my latest brand discovery in the denim department is Lois Jeans. I'm obsessed with some of their wide-legged styles—the Rachel Pin is one I crave for autumn."
"I am absolutely obsessed with these—I want them in both red and black, please! In my eyes, this is the perfect pair of shoes. I'm having trouble getting into the ballerina-shoe trend because I find it a little too cute for my personal style, but more edgy ones like these are right up my alley. I must add that it's far from my first shoe crush from Ganni. That brand knows shoes."
"When it comes to Norwegian fashion, Envelope1976 is at the very top. I love its edgy chicness and efforts to be sustainable. Envelope pieces will last you a lifetime, and this season I'm tempted by this cropped wool blazer. Perhaps I'll get it one size too big so that I can play around a little extra with it and layer jumpers underneath."
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@karodallKaroline Dall's Insta grid is a guaranteed dopamine hit. Every post is brimming with good-mood hues and bold styling, and it's impossible to leave without feeling inspired to add a dose of colour to your own wardrobe. It should come as no surprise then, that her autumn/winter wish list is just as uplifting as her summer one. I think we can all agree that we've never seen a trench coat quite as vibrant her Stine Goya pick…
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@karodall
"I mean, how fun is this jacket?! I absolutely love it, and I think it's nice to wear colours all year, including during the dark months of autumn and winter."
"If you ask me, the more pearls, the better. I feel that pearls add that little extra to your look. It doesn’t matter if you wear a fancy dress or a pyjama set—pearls make it so much better."
"I’m so into stripes at the moment, especially wide stripes. This pyjama set is super cute for everyday wear with a knit around your shoulders and a pair of Crocs for a chilled vibe."
"I’m all about upgraded everyday looks, and to me, a puffy balloon skirt is such a fun piece when you want to spice up your outfit. You can wear it with a cute crop top but it will also look great with a chunky knit."
“If you know me, you know I love Crocs; I have several pairs and wear them every day. I just have a thing for chunky shoes and I think they add such a nice contrast to a 'feminine' outfit.”
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@julieblichfeldStylist and brand founder Julie Blichfeld knows how to put together a good outfit. She's well versed in playing with textures, prints and fabrics and isn't going to shy away from adding a bit of vintage to her wardrobe. You'll often spot her wearing fabulous one-off pieces, as well as fun patterned separates and showstopping accessories, too. She's also a fan of elevated basics, and has one on her wish list for the new season that I'm also coveting.
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@julieblichfeld
"I recently rediscovered my love for the 'party top', which is perfect to wear under a sweater or blazer at the office which can then be removed later in the day if you're going to a dinner or event. This one from Reformation is both cool and sexy, and the fact that it's made from (sustainable) wool makes it perfect for cold fall evenings."
"I adore the ballet trend and I'm sure it's here to stay. That's why I'm dreaming about a pair which are a little extra, and these from Miu Miu, with their gold and sporty details, are perfect for a fall outfit with jeans and a chunky sweater."
"I'm into everything lace for a perfect romantic yet cool twist to your outfit, especially paired with leather or some other heavy material."
"This is an absolute dream buy, but I always prefer spending extra when it comes to outerwear. SaksPotts is a master at standout luxury outerwear which can make every look sparkle."
"I love great basics, and since it's top priority for me to never over-consume, I make sure to invest in basics which keep their shape. Organic Basics is very recommendable when it comes to underwear, too."