A Scandi Woman Walks Into H&M—This Is What She's Picking Up
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@marenschiaChampioning the Scandinavian knack for combining the classic with the quirky, I've noticed that this manifests in fabulous tailoring, splashes of colour and a knack for layering. With that in mind, I'm looking out for chic knits, boxy cuts and playful details that can elevate my look, but that also feel timeless enough to last through next winter too, and beyond. Unsurprisingly, given that it's a Swedish high-street stalwart, H&M has plenty of this ground covered.
So, if you want to join me in attempting to channel that Scandi spirit this winter, read on to shop my edit of the H&M buys I think some of the region's chicest shoppers would notice first.
Cashmere knits are all I'm interested in wearing during winter, and I know that people living in even colder countries (like the Scandi nations) won't disagree with me.
A chic button-down is a staple for most of us, no matter what country we live in. Shop it in blue to inject a splash of colour.
The perfect oversized knit to bundle up in as the temperature drops.
This boxy dress will layer so well. We often see the Scandi street style set layering this kind of dress over trousers.
An oversized coat is a winterwear essential and this minimal, boxy version ticks all of the boxes.
These straight-leg leather trousers will fit right into my winter capsule wardrobe. Style them up with a silky top for a party-ready look, or dress down with an oversized knit.
The perfect party dress in this season's favourite shade. Style with kitten heels or knee-high boots for an elegant take on party styling.
Wide-leg trousers can work for every occasion, from the office to a party.
Scandinavians manage to make double denim look so cool, using it as a base for bold knits in the winter.
Okay, it's French, but a Breton knit speaks a universal language of fashion love.
Cropped knitwear is a great pairing for the wide-leg trousers in this gallery.