Rixo Just Dropped Its Best Collection to Date—Here's Why I'm Obsessed
Inclusivity remains a contentious term in the fashion industry. In the 12 years since I began writing about the subject for a living, some would argue that things have taken a positive turn, and I do see more representation and diversity across the board than I did in 2011.
However, we still have a long, long way to go before everyone is able to see themselves represented in the market. You’d think this responsibility would be taken seriously by the conglomerates—these brands have a global presence and a very real ability to spark overnight change with the simple decision to cater to every type of customer. And no, I’m not interested in hearing about how doing so would negatively affect profit margins, especially since smaller, independent brands are rising to the occasion.
Photo:
COURTESY OF RIXOToday marks the launch of an exciting new collaboration, one that Who What Wear UK has been counting down ever since we were told about it in hushed tones a few months ago. British brand and editor-favourite Rixo has launched a capsule collection in collaboration with Abisola Omole, who you may fondly know as @abimarvel. It's the first time Rixo pieces range from a size UK 6 to a UK 26—news which will mean so much to so many fashion fans.
Any fashion person worth their salt will tell you that Rixo creates some of the best dresses (amongst other garments) in the business, and the Rixo x Abisola Omole edit certainly lives up to its lofty expectations. A multi-hyphenate if there ever was one, Omole heads up two businesses (a lifestyle brand and a drinks brands, both under the name Arva), has designed a jewellery collection with Daphine, and still finds time to be a content creator and all-round source of style inspiration.
The collaboration is the result of a year-long partnership between Rixo and Omole. The goal? To create a capsule collection with nuanced, inclusive design decisions that appeal to different tastes.
Photo:
COURTESY OF RIXO"I’m so excited to have partnered with Rixo on this special extended sizing collaboration," said Omole. “The intention behind the collection is to provide more body types access to cool, playful and chic styles, as they are often overlooked. We wanted to design a collection that felt different to what was currently available in this size range, and I wanted the pieces to feel timeless and easy to wear.
"I’m proud of what we’ve created. Though I don’t have a favourite piece, as someone whose wardrobe is 50% comprised of knitted dresses, the Abisola dress feels really special as it fuses my classic style with Rixo’s renowned use of colour."
Photo:
COURTESY OF RIXO"We are so thrilled to work with Abisola on this capsule collection," said Orlagh McCloskey, co-founder and design director of Rixo, which initially extended its sizing in some of its styles to a UK 24 last year. “We’ve been passionate about perfecting our fit and extending our sizes for the past two years, and collaborations like this one allow us to keep improving and understanding the needs of different body shapes."
It’s this willingness to listen and determination to do better that the fashion industry needs to adopt on a much bigger scale. For now though, let us bask in the beauty of the Rixo x Abisola Omole collection for a while. True to form, the dresses are visually exceptional whilst retaining their premium quality. The design considerations ensure a second-to-none fit—there are bra-friendly straps and necklines, and the Apple skirt and Benedict dress feature a concealed elasticated back-waist panel.
And of course, I have to shout out the colour palette. The pieces are peppered with fresh tones of lemon and lime, whilst some brighter shades are grounded with timeless black in a considered nod to current trends.
Photo:
COURTESY OF RIXOWhether you’re in the market for something for a special occasion or simply want to add a gorgeous piece to your forever wardrobe, scroll on to see and shop the Rixo x Abisola Omole collection.
Shop the Rixo x Abisola Omole Collection
1. The Benedict Dress
2. The Abisola Dress
3. The Abella Dress
4. The Lois Dress
5. The Asha Shirt
6. The Apple Skirt
7. The Maddison Dress
8. The Paisley Shrug
- Explore More:
- Summer Essentials
- Summer