Celebs and Fashion People Love This Jeans Brand

There’s something a bit special about Reformation jeans. At least, there must be to get so many celebrities and fashion people on side. We already knew the trendy LA-based, eco-conscious brand was good for many things— like wedding-guest dresses and catchy email subject lines (seriously, props to their marketing team). But it’s only recently we’ve started to really appreciate its denim line— and it’s probably because we can’t stop seeing it everywhere. 

Whether it’s Kendall Jenner and Kaia Gerber in their almost-always-sold-out newsprint jeans, Gigi and Emily Ratajkowski being cute in the doodle jeans or Ashley Graham taking on NYC in her blue skinnies, celebs are down-right obsessed. And fashion people have, unsurprisingly, caught on too. Last year's favourite had to be the squiggly Mod jeans seen on Monikh (and everyone else). Although now sold out, their legacy lives on, and I spotted a few pairs on Depop. 

Fun, printed styles are all well and good, but the brand's classic styles shouldn't be overlooked. Fashion journalist Joy Montgomery loves her Cynthia jeans that she's wearing below, and I personally don’t think you can beat their Wilder wide-leg style (except maybe with the Joli flares). They’re all extremely comfortable and, in line with the brand’s eco-credentials, made as sustainably as possible. One note, though— they do come up long so if you’re shorter like me, check out their dedicated petite styles or download the Sojo app for easy alterations. 

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This post was originally published at an earlier time and has since been updated.