I'm Calling It—These Will Be the Most Popular Perfumes of 2024
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@pink_oblivion
Key Notes: Lavender, bergamot, neroli and tonka.
Le Labo perfumes are so popular right now, so I have no doubt that they'll still be everywhere next year. However, forget the classic scents such as Santal 33 and Another 13, as the brand's new fragrance just might be my personal favourite. In Lavande 31, warm notes of lavender combine with fresh bergamot and citrusy neroli for an intoxicating finish.
Key Notes: Black cherry, leather and tobacco leaves.
Victoria Beckham's fragrance collection was easily one of the most exciting perfume launches of the year—the scents haven't been out for long, but everyone is already talking about them. I've got my eyes on Suite 302 for the new year, with an alluring mix of black cherry, leather, peppercorn and musk.
Key Notes: Angelica root, juniper berry, apple, fennel, peppermint, cedarwood, patchouli and oakwood.
I've noticed that the fusing of fragrance and wellness seems to be picking up as a trend lately, and I'm sure this will be a big focus for 2024. One brand that has really caught my attention is Vyrao. Founded in 2021, it's already causing a stir in the beauty industry by combining energetic healing with perfumery. There are currently seven scents on offer, and The Sixth is intended to uplift and bring a sense of calm thanks to the carefully chosen notes.
Key Notes: Lychee, blackcurrant, candied violet, sugared amber and vanilla.
Kattan predicts that fruity fragrances will be huge next year, thanks to the uplifting notes. KAYALI have just released a new fruity, slightly floral fragrance called Sparkling Lychee, featuring notes of blackcurrant, candied violet and of course, lychee. Hints of sugared amber and vanilla give this perfume a sweet touch that makes it seriously addictive.
Key Notes: Candied citrus, orange blossom and vanilla.
According to Kattan, gourmand scents are also going to grow in popularity for 2024, which is why I predict that Dolce & Gabbana's new fragrance, Devotion, will be be one of next year's hottest perfumes. Inspired by the Italian dessert, panettone, think gourmand notes of warm vanilla combined with fresh citrusy notes of lemon and orange blossom.
Key Notes: Lime peel, orris, balsamic and fresh musk.
Everyone is talking about pheromone perfumes and Molecule 01 by Escentric Molecules is definitely the most well-known example. This clever scent contains the molecule Iso E Super, which drifts close to the skin and works with your natural pheromones, essentially creating a scent that is unique to you. Pretty cool, right?
Key Notes: Orange blossom absolute, honeysuckle, rose, marshmallow sugar accord, amber and neroli.
I've been desperate to smell this perfume ever since I heard that it's a Cult Beauty best seller. Another great gourmand choice, this one sounds particularly delicious thanks to the marshmallow sugar accord. Inspired by that feeling of first love, I have no doubt that this perfume will keep you (and me) coming back for more.
Key Notes: Orange blossom, jasmine grandiflorum and centifolia rose absolute.
Dior's newest fragrance has been created by none other than Francis Kurkdjian (yes, the same person who created Baccarat Rouge 540). An updated version of the original J'adore perfume, you can expect a warm and sensual scent with fresh hints of orange blossom throughout.
Key Notes: Pine needle, sandalwood, lemon, vanilla and bergamot.
I couldn't do this roundup without including Byredo's Gypsy Water. This has become a cult classic over the years, and according to Space NK, it's one of the retailer's best-selling fragrances, so I have no doubt we'll be seeing a lot more of this in 2024. Not only is the bottle ultra chic, but the warm, earthy scent is perfect for all year round.
Key Notes: Turkish rose, patchouli, sandalwood, frankincense, blackcurrant, clove and raspberry.
Frédéric Malle is the fragrance brand on everyone's lips, and whenever I ask which to go for, I'm always told about Portrait of a Lady. This is one of Cult Beauty's best sellers and it's a real statement scent, so I suspect it'll only continue to rise in popularity.
Key Notes: Tobacco, cedar, tonka bean and jasmine.
Another one of Space NK's best sellers is Orphéon by Diptyque. In the past few years, we've seen people gravitate towards warmer, richer scents, so I have a feeling this particular perfume will be in high demand next year thanks to notes of grounding cedar and sensual jasmine.