11 London Fashion Week Trends That'll Be Everywhere in 2024
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COURTESY OF TOVEStyle Notes: Picking up where A/W 23 will leave off, mark our words—red is going nowhere for spring/summer 2024. My favourite use of the colour was undoubtedly Tove's maxi complete with black ruffle trim.
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HUISHAN ZHANG / WHO WHAT WEAR UKStyle Notes: Red sequins aren't something you see every day, which made this Huishan Zhang look all the more unique.
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COURTESY OF DAVID KOMAStyle Notes: Worn with jeans—an unexpected palette cleanser in David Koma's otherwise glamorous collection—or skirts, if your outfit includes a vest, it’s going to be on point. Apply this logic to your looks now, and continue right until next summer.
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16ARLINGTON / WHO WHAT WEAR UKStyle Notes: Use this basic to give fanciful pieces, such as a sequin midi, a more relaxed finish. I'm making a mental note of this for the upcoming party season.
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COURTESY OF ERDEMStyle Notes: The spring/summer 2024 collections acknowledge the fact that here, in Britain, knitwear is a year-round staple, but one that should be no less fabulous than the rest of the items you wear. Erdem's embroidered cardigans were some of the most beautiful pieces we saw.
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SUSAN FANG / WHO WHAT WEAR UKStyle Notes: Susan Fang styled her tulle pieces with delicate crochet cardigans in pastel hues, making for a gorgeous texture pairing and palette.
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COURTESY OF SIMONE ROCHAStyle Notes: From dresses to coats to shoes, the prettiest runway looks came with bows as standard. Not every interpretation was saccharine either; Simone Rocha used them to add undeniable charm to all-black outfits.
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ERDEM / WHO WHAT WEAR UKStyle Notes: The shoes, the shoes! Erdem's floppy bow slingbacks might not be all that practical, but they will bring you joy.
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GETTY IMAGES/JW ANDERSONStyle Notes: Dropped waistlines decorated both dresses and JW Anderson’s soon-to-be cult trench coat this season, so you know it's only a matter of time before the trend infiltrates the rest of the market.
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EUDON CHOI / WHO WHAT WEAR UKStyle Notes: Featuring chic gathers and a dropped waistline, all wrapped up in a powder-pink hue, I can see this Eudon Choi dress being mighty popular next wedding season.
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COURTESY OF SUPRIYA LELEStyle Notes: From slips to bras to bloomers, what ordinarily lies beneath comes to the fore on the catwalks this season, with brands such as Supriya Lele embracing sheer layering to further enhance the look.
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PAOLO CARZANA / WHO WHAT WEAR UKStyle Notes: The trend takes a twee turn with the addition of knee socks, French knickers and a matching cropped blouse at Paolo Carzana.
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GETTY IMAGES/16ARLINGTONStyle Notes: Turns out, spring/summer 2024 is set to be the season of the bustle; a detail I spotted on 16Arlington's most gasp-inducing dress.
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MOLLY GODDARD / WHO WHAT WEAR UKStyle Notes: Volume at the hips was also showcased at Molly Goddard but, as the below shopping edit shows, there are plenty of ways in which you can get your fix (would you look at those Ganni sleeves).
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COURTESY OF MOLLY GODDARDStyle Notes: A new recruit to next season’s palette, things took a delicate turn with lavender and lilac tones, which were most commonly seen in dress form. Here's looking at you, Molly Goddard.
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DAVID KOMA / WHO WHAT WEAR UKStyle Notes: Although purple was largely seen in pastel form, make no mistake—it can still bring the drama.
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GETTY IMAGES/CHOPOVA LOWENAStyle Notes: Let the anarchy ensue with chains, baggy trousers, skater dresses and stomping shoes. Chopova Lowena's show didn't merely tap into the skater mood; it was held in an East London skate park, while metal music rang out past its 10pm noise curfew.
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NATASHA ZINKO / WHO WHAT WEAR UKStyle Notes: Natasha Zinko's grunge camp also highlighted a similar aesthetic, where models adorned with backpacks, sweatbands and padded clothes dashed around a lengthy catwalk circuit (one where a skateboard would have come in very handy).
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COURTESY OF EUDON CHOIStyle Notes: Stock up on the Vanish now—white cotton is going to be the fabric of S/S 24. Okay, it might not feel like the newest trend going but, worn top-to-toe, there's no denying that it looks incredibly fresh and elevated.
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TOVE / WHO WHAT WEAR UKStyle Notes: The way to make this trend more directional is by way of silhouette. Look for dresses with talking-point details (yes, that's another example of a drop waist on the runway). That, or look to different fabrications that add interest, such as Eudon Choi's broderie above.
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COURTESY OF CHET LOStyle Notes: Clothes that were made with raving in mind proved to be a common catwalk theme, though none quite got it quite as right as Chet Lo.
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DI PETSA / WHO WHAT WEAR UKStyle Notes: Cue lace-up details, smatterings of studs and mesh fabrications. Another quick way to achieve the club-kid aesthetic is by clashing your colours. See below.
