EmRata, Gigi and I All Own This Expensive-Looking Bag—and It's On Sale Today

There's nothing quite like seeing a celebrity wearing an affordable brand, is there? Especially when it looks designer. JW PEI's bags and accessories, while mostly under-£100, have been spotted on the likes of Emily Ratajkowski, Megan Fox, Anne Hathaway and Gigi Hadid, and so many fashion editors and influencers are also getting in on the expensive-looking designs as well. I for one own the Gabbi bag (EmRata's fave and the brand's first viral hit), and it's not unusual to turn up to any London fashion event and see this style, or another of JW PEI's chic designs on the arms (or feet—the shoes are great too) of the city's best dressed.

Stylish but still fun, the brand often releases its minimalistic designs in an array of colours, from rainbow brights to timeless neutrals. So, whether you're looking to use your accessories to add a pop of colour to your look this season (anyone else obsessed with the red accessories trend happening right now?), or you're looking to find a classic black, tan or neutral designer-looking handbag that you can wear with everything, you've come to the right place. 

As if you needed any further proof that JW PEI bags were a wise investment, I just discovered some of the brand's chicest styles are actually on sale in today's Amazon Prime Day for just a few more hours. You've got until midnight to bag (pun intended) yourself a new favourite sidekick with 20% off. 

Keep scrolling to see how celebs and the street style set have been wearing theirs, and shop the brand's most popular styles.  

This piece was published at an earlier date and has since been updated. Next up, the biggest autumn 2021 fashion trends to know.