How to Shop

Like your best fashion friend, allow us to guide you through the trickiest parts of shopping: from navigating the big stores that feel overwhelming to nailing a new trend on a shoestring.

Top Stories

I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024 I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024
I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024
A sneak peek at my most-wanted list.
Reformation's Winter Sale Is Here—I'm Sure These 26 Items Will Sell Out First Reformation's Winter Sale Is Here—I'm Sure These 26 Items Will Sell Out First
Reformation's Winter Sale Is Here—I'm Sure These 26 Items Will Sell Out First
There's a massive 70% off!
I Usually Avoid Sales, But MATCHES' Designer Discounts Are Too Good to Pass Up I Usually Avoid Sales, But MATCHES' Designer Discounts Are Too Good to Pass Up
I Usually Avoid Sales, But MATCHES' Designer Discounts Are Too Good to Pass Up
There's up to 70% off!
I Just Bought All My 2024 Capsule Wardrobe Staples in COS's Amazing New Sale I Just Bought All My 2024 Capsule Wardrobe Staples in COS's Amazing New Sale
I Just Bought All My 2024 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
The 8 Discount Shopping Sites Team Who What Wear Actually Uses The 8 Discount Shopping Sites Team Who What Wear Actually Uses
The 8 Discount Shopping Sites Team Who What Wear Actually Uses
Shop like a pro.
I Always Buy Designer Bags When They're on Sale—These 33 Are Excellent Finds I Always Buy Designer Bags When They're on Sale—These 33 Are Excellent Finds
I Always Buy Designer Bags When They're on Sale—These 33 Are Excellent Finds
Smart shopping.

Trending Stories

I've Been a Stylist for 20 Years—These Are the Key Buys on My 2024 Wish List
Listen to the experts.
Everyone In Fashion Buys Their Coats, Knits and Jeans From This Low-Key Brand
Chic with a capital C.
I Looked Through 29,000 NET-A-PORTER Sale Buys—These 26 Picks Made My Wish List
From The Row to Ganni.
I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
I Have Expensive Taste on a Tight Budget—This Is How I Shop Designers for Less
Expert tips inside.
Trust Me—These 9 Colours Always Make Outfits Look Expensive
So elevated.
I've Worked It Out—This Is How Celebrities Always Look Classy and Expensive
The secret is out.
I’ve Scoured the Amazon Prime Day Sales—These Fashion Deals Are Unmissable
There's only a few hours left to take advantage.
This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
French Women and I Agree, Cropped Trousers Are Chic—9 Shoes We Wear With Them
In defence of the cropped trouser.