I'm a 32-Year-Old Fashion Editor—This Is the Only Way I Now Shop at H&M

by Emily Dawes

Every fashion editor has their own hacks when it comes to shopping the high street, whether that's which section to head to online or what design features to look for in person. With this winter well under way, I wanted to share with you one of my most useful insider tricks that helps me to always, without fail, find the best items at H&M.

First things first: The search bar is your secret to success. H&M has a lot of stuff, and filtering it all down to find the best items is key. You may have noticed the brand offers various collections, some more familiar than others—think Divided and H&M Studio. But there is also Premium Selection, a category you'll find in the drop-down menu that essentially groups all the pieces that are made in high-quality fabrics and expensive-looking silhouettes. Admittedly, the prices do usually match the elevated offering, making them a bit more expensive than your average H&M buy, but when you try these pieces, you'll see that they're always worth the extra investment.

Photo:

@bubblyaquarius

This is where my fellow editors and I always head to first whenever we're shopping H&M online. The collections don't refresh quite as often, which reflects the more classic quality of the pieces, but when a new drop lands, you can be sure it will likely sell out quickly. And since the Premium Selection collection has some seriously beautiful pieces in it right now, I thought I'd share the items below that I've been especially impressed by.

Expect tailored coats, gorgeous jumpers and real leather boots that will stand the test of time. It's essentially a ready-made capsule wardrobe at high-street prices. What more could you want? Scroll down to see and shop my full Premium Selection edit.

Shop My H&M Premium Selection Edit:

Related stories