Trend-Proof and So Chic—This Is the Designer Bag Every Editor Wants to Own

Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci's new It bag, the Jackie. When Alessandro Michele first presented his groundbreaking A/W20 collection, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. And, two years later, the Jackie isn't going anywhere, as the iconic bag has just received a sleek new makeover. 

If you recognise the name, it's probably because technically this bag isn't new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but it's been relaunched with a 2023 twist. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body of the handbag, but instead of using statement logos or floral prints, these Jackies were all in simple buttery-soft leather. 

For its revival, the Jackie is back, but the colour palette isn't so quiet. You'll find the new bags in bright greens, bold reds and rosy pinks (and they already have Harry Styles, Jodie Turner Smith and Cate Blanchett's approval). While there's a more traditional version available to buy right now in the iconic Gucci logo print, you can ensure you get hold of the other bolder colours on the Gucci site. This rerelease is certain to increase the value of any original vintage Jackies, but right now, you can find dozens of them on resale sites like Vestiaire Collective and Farfetch. 

Keep scrolling to see Gucci's new It bag, and shop the Jackie below.

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This story was originally published at an earlier date and has since been updated.