Everyone Looks Attractive in This Colour, and Science Can Prove It

Could there really be such a magical thing as a colour that suits every skin tone? We investigated, and we can confirm that the answer is yes. And what's better is that it's a key shade for S/S 17.

Super-bright shades are in for the long haul (we've seen them throughout the A/W 17 shows too), so it's a good time to become more confident with colour. Pantone has announced its shade of the year, the street style set has pledged allegiance to this pretty hue and Zara is determined to make this bold combo a normal go-to.

But with the spectrum on offer—there's everything from sunshine-yellow dresses through to purple over-the-knee boots—it can leave you in somewhat of a kaleidoscopic spin, not knowing what actually lifts and flatters your features. Some vibrant colours are tough to crack (coral, for example, often makes me look washed out), but we have been informed that true "primary red" is the most reliable in the world.

"It's the colour that is right at the centre of all colour and has an equal flow through the colour spectrum," explains Helen Venables, the MD at House of Colour, an image consultant company that specialises in locating the right colours for your complexion. She goes on to explain the benefits: "Wearing colours under your chin that you absolutely know suit you is vital. The effect of colour so close to the face can be surprisingly powerful—slimming, enlivening and health giving or aging, adding weight and making you look as if you are exhausted." If that doesn't make you want to sling on a red sweater right away, nothing will.

Go through the gallery to see how so many different girls wear their shade of primary red, and get on board with the colour that suits all skin tones by shopping some of our most-loved new pieces.