But there has long been a question mark over eye creams and serums, with some saying that they aren't worth investing in. “Many facial moisturisers are suitable to use around the under-eye area, and you do not necessarily need a separate product, contrary to popular belief. Generally speaking, if a product is suitable for the face, it should be fine to use around the eyes,” says Mahto.
However, if your eye area has specific needs you want to address such as dark circles or dryness, Mahto says eye creams shouldn’t be overlooked, as they can be extremely beneficial. She explains, “Products containing retinol or other vitamin A derivatives can help with smoothing wrinkles around the eyes by boosting collagen, as can peptides. These ingredients can also help minimise dark circles by plumping up skin thickness if they are caused by thin, almost translucent skin exposing underlying vascular structures.
"Retinol-based creams may also help with dark circles due to increased skin pigmentation and vitamin K oxide can help with purplish discolouration from blood vessels. For dry, crepey skin around the eyes, products containing humectant ingredients like hyaluronic acid can give the skin a smoother, less lined appearance and increase comfort in the shorter term.” It’s important to add that wearing an additional SPF around the eyes is absolutely vital.