My Makeup Never Lasted Until I Added This One Product to My Routine

I have a confession to make. I used to really, really dislike makeup primers. I'm all for optimising the longevity of my makeup, but honestly? So many makeup primers I've tried over the years have been a flop. In my experience, they often feel heavy on the skin, and whilst some of the thicker ones give flawless results, the trade-off is that they clog my skin for days on end. And at best? Some primers don't do anything at all for me. Before beginning my career as a beauty journalist, I felt a bit clueless about which makeup primers were best for oily skin like mine, or which radiance-boosting primers were really worth the money.

The 22 Best Primers at Every Price Point

Photo:

@eleanorvousden for Who What Wear UK

Beauty editor Eleanor Vousden swears by E.l.f. Cosmetics Power Grip Primer and Hourglass Veil Mineral Primer.

Thankfully, primer formulas have come on leaps and bounds in recent years, and I've since been converted. So much so that I now can't imagine doing my makeup without one. Primers are akin to prepping a canvas or a wall for paint. Depending on the formula, they can smooth over pores and fine lines, hydrate parched complexions or add a touch of radiance underneath your foundation for a lit-from-within kind of glow. They also work to "grip" makeup, helping it last longer and more flawlessly throughout the day.

So, now that I can confidently recommend my favourites, scroll ahead to find out which ones made it onto my list. I'm seriously fussy, so I can guarantee these really are worth trying. 

The 22 Best Makeup Primers

1. E.l.f. Cosmetics Power Grip Primer

This might be my favourite primer on this list, and it just so happens to be a friend of my bank account, too. The gel texture melts into the skin, creating a slickly tacky (but in no way sticky) base that acts like velcro for anything you put on top. It's also very hydrating and lightweight, making it great for those with dry or oily skins alike. I'll never be without a tube of this in my makeup bag.

Best for: All skin types

Pros: Hydrating, makes foundation last longer, affordable

Cons: It's so popular, it's often sold out

2. Temple Spa Life Defence SPF 50

Temple Spa has cleverly formulated a primer and SPF in one, meaning you can streamline both steps into one application. Silky and featherlight, it's ideal for all skin types, and the addition of SPF 50 means the skin is shielded on application whilst the added antioxidants boost your complexion.

Best for: All skin types

Pros: Lightweight texture, SPF 50 broad-spectrum protection, non-greasy

Cons: Slightly more expensive than others

3. Hourglass Veil Mineral Primer

I was floored the first time I tried this primer—it really does live up to the hype. It has a silky, liquid texture that dries down into a velvety-soft finish that blurs pores and skin texture to flawless levels. It also makes foundation look airbrushed and last much longer.

Best for: All skin types

Pros: Blurs pores, lightweight, velvety finish

Cons: More expensive than most

4. Too Faced Hangover Replenishing Face Primer

This has been recommended to me numerous times for its hydrating formula and dewy finish; it's like a big glass of water for skin that is dry or prone to dehydration. 

Best for: Dry skin

Pros: Hydrating, dewy finish, illuminates dull complexions

Cons: Might not be suitable for blemish-prone skin

5. Milk Makeup Hydro Grip Primer

Everyone loves this primer, and so do I. It has an ultra-hydrating gel formula that acts like superglue for your makeup. You need to wait a few moments for it to set on the skin before following with your base products, but it really does boost your makeup to last for hours on end. Packed with hydrating ingredients, it quenches skin without making it oily—it's just right.

Best for: All skin types

Pros: Hydrating, makeup lasts for longer

Cons: More expensive than most

6. Bobbi Brown Vitamin Enriched Face Base

Whilst technically a moisturiser, this has been a priming hero for years. It blends the benefits of a nourishing and lightweight moisturiser with that of a primer, streamlining your makeup application. So many makeup artists swear by it for flawless and long-lasting makeup for brides, and it even helps to stop foundation from oxidising and changing colour. Put simply, it's iconic for a reason.

Best for: All skin types

Pros: Moisturiser and primer in one, hydrating, great prep for makeup

Cons: Can be costly if you're using it regularly

7. Rare Beauty Always An Optimist Illuminating Primer

Want to give your skin a healthy glow? Rare Beauty has you covered with this one. The water-based formula glides onto skin, leaving behind a pearlescent glow that looks beautiful both worn alone or to give a gorgeous radiance underneath foundation. 

Best for: Normal, combination and oily skin types

Pros: Illuminates skin, lightweight formula

Cons: Shimmer can cling to dry patches so might not be suitable for dry skin types

8. Charlotte Tilbury Hollywood Flawless Filter

I don't know anyone who doesn't instantly fall in love with this product when they try it. It's one of those hybrid beauty products that acts as both a primer and highlighter or can be mixed with other products for a radiance boost. There is zero glitter in this; instead, it lends skin a pearlescent halo of light. I love wearing it on its own, but if you want to give your foundation extra glow and dewiness, you'd do well to try this under makeup.

Best for: All skin types

Pros: Illuminating, can be used as a primer or highlighter

Cons: More expensive than most

9. Embroylisse Lait-Cremè Concentré

I see this backstage at Fashion Week every single season without fail. The truth is that makeup artists love this moisturiser for makeup prep because it works for every skin type and sinks in fast on models' skin. The moisturising formula melts into a milky consistency that absorbs instantly, leaving skin plumped and refreshed. It's a French-pharmacy staple for a reason.

Best for: All skin types

Pros: Affordable, hydrating

Cons: Might not be suitable for very oily skin

10. Drunk Elephant D-Bronzi Anti-Pollution Drops

You'll have no doubt heard about these if you haven't already been swept up in the TikTok hype around them. If you want to add warmth to your skin or foundation, these are a great way to add a sunkissed look. A few drops go a long way to lend the skin a healthy, bronzed and radiant result.

Best for: All skin types

Pros: Adds a healthy bronze glow

Cons: May be too dark for very fair skin

12. Dior Backstage Face & Body Primer

Dior has created some phenomenal makeup formulas, and this primer is one of them. It has a silky, liquid formula that contains mattifying properties, giving a soft matte finish and helping makeup stay put all day long, even on skin that is prone to shine.

Best for: Combination and oily skin

Pros: Mattifying, blurring, boosts makeup longevity

Cons: Shea butter in formula may not be suitable for acne-prone skin

13. Beauty Pie Wonderfilter Velvet Finish Primer

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For a totally flawless finish, it doesn't get much better than this. Beauty Pie's primer practically glides over pores, uneven skin texture and fine lines to leave a smooth canvas, whether worn alone or under makeup. It has a matte formula that contains tiny microspheres that absorb oil and ensure any makeup you put on top has a soft-focus finish.

Best for: Normal to oily skin types

Pros: Mattifying, blurs pores, fine lines and uneven skin texture; creates flawless results

Cons: May be too mattifying for dry skin 

14. Laura Mercier Pure Canvas Primer Illuminating

Laura Mercier is world-renowned for its makeup primers (you'll often spot them in makeup artists' kits), and this one is brilliant for adding radiance to lacklustre complexions. It smooths over the skin with a buttery finish that also lends a big dose of instant radiance.

Best for: Dull or lackluste skin

Pros: Illuminating, smoothing

Cons: Might not be suitable for very oily skin

15. Glow Recipe Strawberry BHA Pore-Smooth Blur Drops

If oiliness or pores are concerns that you want to address, then you'll love Glow Recipe's offering. Featuring beta-hydroxy acids, it helps to unclog pores and balance oil production whilst giving a mattifying, soft-focus finish. The lightweight texture doesn't clog pores, and it can even be used over makeup to absorb some oiliness throughout the day.

Best for: Combination, blemish-prone and oily skin types

Pros: Mattifying, blurs pores, great for combination, acne-prone or oily skin types

Cons: May be too matte for dry skin types

16. Tatcha The Liquid Silk Canvas Primer

Want a liquid formula that gives a velvety-soft, blurred finish? Tatcha's is incredible. It smooths over uneven skin texture, fine lines and pores, helping to create a uniform canvas for makeup application and really does help foundation wear beautifully throughout the day.

Best for: Normal to oily skin types

Pros: Blurs pores, fine lines and skin texture, boosts makeup longevity

Cons: More expensive than most

17. Refy Face Primer, Glow and Sculpt

Refy's innovative primer allows you to prime and massage the skin simultaneously, making it great for de-puffing and sculpting as you prep for makeup application. 

Best for: All skin types

Pros: Massage head helps to sculpt and de-puff, lightweight formula

Cons: May not be hydrating enough for dry skin

18. E.l.f. Cosmetics Poreless Putty Primer

I firmly believe that E.l.f. Cosmetics deserves a second mention on this list for its Poreless Putty Primer. Whilst the Power Grip Primer is more hydrating, this one is mattifying and blurs pores and uneven skin texture amazingly well. And for £10, this pot will last you for ages too, making it a steal.

Best for: Normal, combination or oily skin

Pros: Affordable, blurs pores, mattifies

Cons: May clog pores if not removed properly

19. bareMinerals Prime Time Original Pore-Minimising Primer

I've been road-testing this primer over the past week, and I'm really impressed with how well it blurs the pores around my nose, without feeling thick and gloopy like some pore-blurring primers. It helps to control oiliness throughout the day and even helps to improve the appearance of pores over time as you wear it.

Best for: Normal, combination or oily skin types

Pros: Blurs pores, controls oiliness and shine

Cons: More expensive than most

20. Ole Henriksen Banana Bright Face Primer

Craving a brighter, more even-toned complexion? Try this. Based on the iconic Banana Bright Eye Cream, this helps to address dull skin with colour-correcting pigments, all whilst boosting the wear of your makeup throughout the day.

Best for: Dull skin

Pros: Illuminating, brightening

Cons: Might not be suitable for very oily skin

21. NYX Professional Makeup Smoothing Marshmallow Root Infused Super Face Primer

I was enticed by the name, but I stayed for the formula. This one has a plumping effect on the skin whilst it also smooths over irregular skin texture and pores and grips makeup really well.

Best for: Normal, combination or oily skin

Pros: Blurs pores, fine lines and texture

Cons: Has a marshmallow fragrance

22. Saie Glowy Super Gel

I often keep Saie's Glowy Super Gel on standby for days when my skin needs extra oomph. It has the most beautiful sheen that lends skin a healthy radiance, and I also love to add a couple of pumps to my arms and shins when they're looking lacklustre. A little goes a very long way, so this will last for a long time.

Best for: Normal to dry skin

Pros: Illuminating, lightweight gel texture

Cons: May be too glowy for oily skin