Fashion People Are Obsessed With This Affordable Dress Brand That Rivals Zara

If you’re a dedicated reader of Who What Wear UK, you’ll know we’ve been long-time advocates for the effortless, throw-on dress, and over the years, we’ve curated a kind of little black book of dress brands— from designer to high street, well-known and under-the-radar—that we turn to every season.   

One of those brands we’re finding ourselves particularly impressed with right now is at the lesser-known-and-more-affordable end of the scale: Nobody’s Child. Since launching in 2015, they've focused their efforts on creating responsibly made clothes at an accessible price point, promising to use conscious fabrics, reduce waste and always be transparent with its processes. It also helps that the designs are joyfully bright and made for actual day-to-day life. Tick, tick, tick. 

You may well already be familiar with the brand, especially since it’s now stocked on the M&S website and counts the likes of Holly Willoughby, Fearne Cotton and Britney Spears (yep) as celebrity fans. In case you’re not, the collection includes cute tops, co-ords and denim, but it’s the versatile dresses that really stand out. 

From floral wedding-guest styles to gingham everyday dresses, they’re the kind of throw-on designs that work equally well with heels, sandals and trainers. They all come in under £100, with a lot of the bestsellers being made up to an inclusive size 24—and the best part? You can wear a bra with most of them too, so when we say easy to wear we actually mean it. 

Keep scrolling and you'll find twenty of our favourite Nobody's Child dresses well worth investing in this winter. Happy seasonal shopping!

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This story was published at an earlier time and has since been updated.