Have you ever noticed how one brand can completely dominate a season, only for another to take its place the next? This is standard fare for designer brands, whose fine-tuned aesthetics tend to dictate the trends until another piques our interest, but it happens on the high street, too. One minute, everyone (ourselves included) will buy into a particular brand, only for our affections to shift to another when the next collection drops. Kind of a Flavour of the Month situation. There is, however, one high-street brand that always commands our attention with its edit of eternally chic items.