Unless you’ve been walking around with your head in the clouds, the fact that the ’90s are back and more visible than ever won’t have escaped you. Ongoing logomania means we’re constantly scouring Vestiaire and rummaging through our storage boxes for all things branded. Previously worn as a status symbol by It girls like Paris Hilton and Nicole Richie, we now also have the added bonus of nostalgia too. Right now on Vestiaire, Dior’s logo bags (especially the saddle ones) are trending alongside quilted leather Chanel bags, Gianni Versace’s baroque motifs and chunky Hermès necklaces—so far, so logo.
The 1990s and early 2000s, for many, was about rejecting the subtle and opting for garishly branded merch. “Juicy” was splashed across the butts of track pants worldwide, often in rhinestones, LV was monogramed onto mini baguette bags brandished with pop art cherries and earlobes were adorned in double C Chanel earrings.
