You may be eyeing up goodies in the sale or finishing off your Christmas shopping, but right now, fresh new-season drops are arriving from both the high street and designers, which means a whole host of new inspo and ideas for how we want to dress for the new year ahead. There are three high-street brands in particular, that we on the Who What Wear UK team always turn to first when it comes to refreshing buys: Arket, & Other Stories and H&M. And needless to say, they have seriously impressed us this month.
Key buys inevitably sell out further into the season, so now is the best time to snap them up, and there's plenty here for you to choose from. We're turning to expensive-looking classic separates, mostly—from cashmere knits to wide-leg trousers—but there's a few statement pieces and hero dresses added in for good measure.
Keep scrolling to see and shop our edit of the best new-season buys from Arket, & Other Stories and H&M that will work hard in your 2024 wardrobe.