I’m a Pro Shopper—Every Chic Gift I’ve Snapped Up Early in Amazon's Flash Sale

From the last-minute birthday-present shopper to the ahead-of-the-game Christmas planner, Amazon Prime's Big Deal Days October 2023 sale is a great time to snap up stellar deals in the gifting department. But with a plethora of categories and a wide range of products on offer, scrolling through the masses in search of that perfect special something can be a feat in itself. That's where I come in. I've taken on the task of hunting through the Amazon Big Deal Days deals to curate a selection of the very best gifts for fashion and beauty fans to suit all budgets.

This year, Amazon has really outdone itself. You'll find deals on iconic hot tools like GHD's original straighteners and Revlon's multi-hair styler, whilst in skincare, there's plenty to choose from, allowing you to stock up on gift sets, mask packs and sought-after serums at a fraction of their usual prices. For fashion, I always find the best gifts are the ones you'd want yourself, so I've pulled together some standouts that myself and the Who What Wear UK team would be very pleased to receive. 

To access the array of deals, simply sign up to Amazon Prime and you'll have access to not only the Big Deal Days offers, but plenty more benefits including prime delivery, which is a game-changer for those last minute buys—I'll be honest: it's saved me more times than I can count. Another aspect I rely on frequently is the try-before-you-buy option, allowing me to try on those "from me to me" gifts at home, and pay afterwards for only what I'm keeping. 

So, whether you're relying on the quick delivery for last-minute gifts, being organised and getting ahead of the Christmas game or are even just looking to do a little self-gifting, here are the very best fashion and beauty gifts from Prime Big Deal Days 2023, with an added special focus on some lovely, cosy things for the cold months ahead. 

Next Up: I'm an Amazon-Obsessed Beauty Editor—44 Deals Worth Seeing in the Prime Day Sale

Opening Image: @emmahoareau