Arket’s puffer coats have become somewhat of a cult classic in fashion circles over the past few years. If you remember, we reported on just how good the brand’s Long Down Puffer Coat (£225) is towards the end of 2021 when Who What Wear UK editor Emma Spedding chose it over all the rest when searching for the *perfect* style. But it’s not just us who’s obsessed. So many influencers and editors have been spotted in the high-street store’s cosy down coats, and the item even made it into Lyst’s top 10 biggest-selling items of the year all the way back in 2020. Since then, this practical coat has only gotten more and more popular, proving its cost-per-wear worth and becoming fashion gold dust as the months get colder. These days, it’s sold out more often than it’s in stock.