From Hailey to VB, So Many Celebs Rely On This Brand for Seriously Glowy Skin

Whenever awards season or fashion week rolls around, there's one brand we always spot celebrities using to prep their skin. In fact, it's hard to scroll through Instagram and not seeing a celebrity wearing a 111Skin sheet mask or eye mask. 

These signature masks are favoured by celebrities and makeup artists to help the skin glow, stat, which is why you'll often see models wearing them backstage before a show, or celebrities wearing them for key calendar occasions such as Cannes or the Emmys. But what makes them so popular? The hydro-gel and bio-cellulose sheet masks make a quick fix for special occasions when you might not be able to squeeze a facial into your itinerary. There are several types to choose from which all have high-potency ingredients to give you a serious glow in no time at all. 

As skincare goes, they are on the more expensive side, starting at £80 for a box of eight of the 111Skin Cryo De-Puffing Eye Masks. However, if you want to give one a try for a special occasion, you can also buy the masks individually for £12 each if you're not ready to commit to a box (but trust us, you will). Keep scrolling to see which celebrities can't get enough of 111Skin and what their go-to masks are.

So, what exactly is it that makes this sheet mask so effective? Yannis Alexandrides, MD, 111Skin founder, explained that it's all down to the "hydrogel technology the mask is made from." Inspired by Korean skincare technology, "Hydrogel is a natural polymer which acts as an adhesive barrier on the skin to allow the formula to be fully absorbed." Put simply, the texture of the sheet mask enables more of the brightening serum to work into your skin for more instantly visible results. I'm sold.

This article was previously published at an earlier date and has since been updated.

Next Up: The 19 Best Luxury Skincare Brands Worth Spending a Little Extra On

Opening Image via @rosiehw